„Modern Trends of Unfair Competition on the Internet Space”

Abstract

The article approaches world trends of reorientation of TV and outdoor advertisingtowards Internet. However, in the process of on-line space occupation, unfaircompetitors continue to commit unfair competition acts, which are often manifested byinadequate advertising. At the same time, in the article there are elucidated the particularities of unfair competition acts identified in the on-line space, being presentedas well the case law of the competition authority from Republic of Moldova. The article contains as well the argumentation of the necessity of the on-line advertising regulation, analyzing the existing law and presenting the data of the World Intellectual Property Organization (2004), which denote a numeric growth of cases of infringement oftrademarks right holders in the on-line domain.